Mobox is Bridgestone’s first-ever monthly subscription service adapting to macroeconomic and societal changes that are causing consumers to shift their attention from products to services. An innovation that offers customers an all in one approach to buying tyres and car maintenance.

Mobox users pay a flat monthly fee for a flexible range of services that can be customized to meet specific needs and budgets. The basic package includes new premium tyres, tyre fitting and full warranty for tyre related damages.